MAST ICT successfully help Membership Organisations

In today’s world, having the right membership software and CRM system is critical for Membership Organisations. Managing relationships and interactions with Members has never been more important.

Royal College of Emergency Medicine
Diabetes uk

What do your Members expect?

Members’ expectations are increasingly being set by businesses who have invested heavily in CRM as part of their core customer strategy. In retail, travel, finance, utilities, technology and throughout the commercial world, CRM is being used to enhance our relationships with businesses. Companies which excel at CRM set the bar very high, with Amazon’s combination of real-time information, service and personalisation arguably leading the way.

Successful Membership Organisations don’t need to operate like Amazon, but they do need an approach to CRM system that is fit for purpose. In outline that means meeting the challenges of managing:

  • Data accuracy on:
    • Joiners, Leavers, Subscription Income, Regional and Branch level
    • Member status – Active, Lapsed, Cancelled, Retired, Career Breaks
  • Real-time information
  • Events and Conference
  • Case Management Data
  • Dashboards and Reporting
  • Efficiency
  • Automation – letters, emails, updating records
  • System maintenance
  • Development for future needs.
  • Integration with other third-party products

Does your organisation’s member management system meet your present needs – and will it do so in the future? If the answer is a definite ‘Yes’ it may be that you have recently invested time and resources to make sure all is well. If the answer is more hesitant or a ‘No’, it is most likely that you will benefit from a CRM audit by an external team of experts.

Next steps

At MAST-ICT we have over 100 years’ combined experienced of consulting on CRM for Membership organisations such as Mothers’ Union as well as Trade Unions and professional bodies including the Royal College of Paediatrics and Child Health.

We have a clear view of the challenges that exist for Membership organisations. Our in-depth knowledge of CRM solutions means we are able to assess existing systems and make recommendations for development and, where appropriate, replacement technology. We also provide training to make sure your team can make best use of your CRM.

Our Success Stories


MAST ICT implements a new approach with impressive cost and time savings for RoSPA

RoSPA had decided to replace their legacy CRM System with IntegraNG and had started to undertake the project themselves. However, several problems had emerged relating the new business processes…

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Care for the Family

Care for the Family maps a path to successful fundraising with MAST ICT

Robin led a project to allow Care for the Family to manage and target their supporter base at a more local level, by integrating new Geographic Information Software (GIS) into their existing CRM…

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MAST ICT “pass” exam automation project for RCPCH with flying colours

Moving to automated processes is estimated to have saved in the region of £19,000 a year, as well as approximately 10 weeks a year in printing, stuffing and posting exam-related letters…

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“MAST ICT was extremely easy to work with. They were very flexible, proactive, and expert at what they did, so highly capable and competent. They gave us the solution we wanted and we felt all the way through that MAST ICT were working with us to achieve what we wanted to achieve.”

Head of Operations


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