MAST ICT were proud to sponsor Chase Live, the No. 1 leadership conference for NFPs, held in central London at the beginning of July.

Our Director Martin Thompson delivered a timely presentation entitled ‘Product or Platform – Choosing a New Membership or Fundraising System’. Decision-making about future investments in systems has always been critical for NFPs. It’s now also more complex, thanks to the range of products on the market, and a growing presence among NFPs of platforms established in the commercial world.

Martin clarified the options, demystified the jargon, and talked through the pros and cons of different approaches. He also gave a helpful idea of which types of organisation are opting for which type of solution. In line with MAST ICT’s overall approach, the session was highly relevant for the NFP sector, it came from an independent stand-point, and it was full of practical advice. You can see an outline of Martin’s talk here. steps into the frame

Co-sponsors included, the non-profit and charity arm of uses the same 1-1-1 model as the commercial side of Salesforce. They give 1% of their product, time and profit back to the community. Since its founding, they have given more than £190 million in grants, 3.5 million hours of community service, and provided product donations for more than 39,000 non-profits and education institutions.

Their strong presence fits in perfectly with the suppliers, partners, charities, associations and customers who are currently innovating within the not-for-profit space.

The conference gave us the opportunity to discuss the successful adoption and evolution of Salesforce within charities with Salesforce themselves. By highlighting possible snagging points showed just how dedicated they are to ensuring the success of non-profits. It is rare that an organisation provides this much transparency with regards to their products, whilst also giving back so freely to the community.

Next steps

MAST ICT can provide expert advice on Salesforce and different CRM systems that can be configured for the varying needs of charities and non-profits. Understanding the risks, challenges and rewards for digital technology transformation is vital for the future of forward-looking organisations. Understanding the difference between products and platforms is essential for choosing the right CRM for your specific needs. To hear more about which CRM is right for your needs, contact us here.

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