Care for the Family Case Study
On Wednesday, 20 April 2016 in Case Studies, Integration, Our News, Segmentation

Highlights “Without a doubt, MAST have accelerated the process of launching this system by at least 6 months. The alternative would have been to employ someone permanently to be an expert in this area, this would have driven up our costs.” MAST accelerated new system launch by six months Charity impressed by friendly service and

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Segmentation
On Sunday, 5 April 2015 in Segmentation

We have undertaken a number of segmentation projects with our charity clients to help them categorise their supporters and allow them to send more appropriate communications to each supporter. In 2015 we worked closely with a educational charity to help them define a number of supporter categories. We also outlined a number of supporter journeys

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